3miadvantage blog - an appetite for mobile

At 3Mi Advantage , we help Town Centre Managers, Business Improvement Districts, Tourism Destination Management Organisations, Shopping Centre Managers and Small and Medium sized business to merge traditional and new marketing channels, attract visitors and  customers; bringing them back time after time with loyalty and reward programs.

One way that 3Mi Advantage will help organisations is right here on this blog. We’ll be sharing valuable tips on the challenges organisations like yours face – including boosting loyalty, using social media, or generating leads.

Clive Hall, 3Mi Advantage Director

 

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» Hospitality and Tourism category

The importance of Food Tourism

Posted on 10:12am Wednesday 25th Apr 2012
Listed under: Hospitality and Tourism, Restaurant Marketing
 

Food: Why it is so important to the tourism industry?

Food and wine plays a significant role in the tourism strategy for many places in the UK, whether they are large and small. The awarding winning Ribble Valley Food Trail has had a significant effect on the number of tourists visiting this area of Lancashire. In Scotland Whisky tourism is estimated to add £30.4 million to the economy with 86% of all distillery visitors coming from outside of Scotland. Food tourism’s primary role is to package visitor experiences that already exist and market them to the different tourism markets.

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Restaurant Week for your town?

Posted on 6:24pm Wednesday 18th Apr 2012
Listed under: Coffee shop marketing, Hospitality and Tourism, Loyalty Marketing, Restaurant Marketing
  Go onto ‘Google’ and type in “Restaurant Week” and you will find Newcastle and London have recently held their own event or festival. In the USA it seems every town, large or small is now holding their own “Restaurant Week” to drive business in towns, cities or local neighbourhoods at traditionally quiet times of the year. It is obvious that a Restaurant Week provides a massive boast to restaurants marketing and revenue.
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5 ideas to make customers stay longer

Posted on 6:52pm Monday 16th Apr 2012
Listed under: Coffee shop marketing, Hospitality and Tourism, Loyalty Marketing, Restaurant Marketing
 

If you have a bakery, deli or sandwich shop how often does a customer come in, buy just one item and them leave. If your business has a large amount of ‘one-off’ item purchases, to grow your sales you will need a substantial increase in new customers or implement some clever tactics to encourage customers to stay in your store a bit longer.

If you can keep your customer entertained for an extended period of time they may even buy three or four items from you every day.
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Boosting customer loyalty with recipes

Posted on 10:25am Friday 13th Apr 2012
Listed under: Hospitality and Tourism, Loyalty Marketing, Restaurant Marketing

 

How can you strengthen the connection between your café, restaurant or deli and your customers? One thought is to actually share your ‘trade secrets’ through recipes.

Not long ago “secret recipes” were hailed as part of the fundamental reason for a restaurant or cafes success. What ingredients went into a meal or how it was cooked were never shared to anyone outside of the family, fearing someone would copy it or ruin the idea that the person with the skill was irreplaceable.

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How to create customer loyalty in your small business

Posted on 2:31pm Monday 26th Mar 2012
Listed under: Hospitality and Tourism, Loyalty Marketing, Mobile and Apps, Restaurant Marketing, Small Business Marketing
  Here are some of the common numbers around customer loyalty.

»It costs three times a much to acquire a new costumer as it does to retain one.

»It is five* times more profitable to spend your marketing on existing customers than new ones

»By regaining 5%* of your lost customers profits can increase between 30% and 80%
*source Harvard Business School

Building a growing customer loyalty base is one of the most important elements of  any businesses marketing tactics, however, many business owners miss this vital element out of their strategy. If you look at the ‘life time value of the customer’ it makes sense to grow sales through your existing customers rather than constantly spending limited marketing spends on trying to win new ones.

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Three ideas for using social media to increase loyalty

Posted on 11:48am Monday 26th Mar 2012
Listed under: Hospitality and Tourism, Loyalty Marketing, Restaurant Marketing, Small Business Marketing
social media loyalty marketing   One of the common business statistics is it is five time more profitable to spend your marketing budget on keeping your best customers than acquiring new ones. Therefore customer loyalty should be at the heart of every small businesses growth strategy.

A study from the Harvard Business review has clearly shown by gaining back only five per cent of lost customers can increase profitability by 30 to 85 per cent. When several hundred small businesses were asked what was most important to them, “keeping existing customers” came out top at (46%) followed by “getting new customers” at (26%)

Keeping customers loyal is nothing new for small businesses, however getting a more detailed understanding of how to make the most of the new digital channels has never been more important.

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Beer plus Food equals Profit

Posted on 7:41pm Thursday 15th Mar 2012
Listed under: Hospitality and Tourism, Restaurant Marketing
 

Looking for new marketing ideas for your restaurant? Many restaurants have matched their wine list to their menu, but how many have tried this with beer?

With the continuing increase in food-led pubs, plus the large range of speciality beers now available, matching the food to beer may be an idea that should be explored.No matter if you are a one site operation or a mid-market chain there is a variety of beer at every price point providing a viable profit opportunity. By matching the beer with the food even higher profits can be achieved.

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