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Posted on 9:40am Monday 2nd Apr 2012
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Your current PC website is optimised to fit on large screen, while a mobile optimised website considers the much smaller screen size of your mobile phone.
This means mobile websites are lighter, quicker, and more precise allowing your clients to gain the data they require speedily, with minimum scrolling and clicking.
Delivering a high quality consumer experience.
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Posted on 2:31pm Monday 26th Mar 2012
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Here are some of the common numbers around customer loyalty.
»It costs three times a much to acquire a new costumer as it does to retain one.
»It is five* times more profitable to spend your marketing on existing customers than new ones
»By regaining 5%* of your lost customers profits can increase between 30% and 80%
*source Harvard Business School
Building a growing customer loyalty base is one of the most important elements of any businesses marketing tactics, however, many business owners miss this vital element out of their strategy. If you look at the ‘life time value of the customer’ it makes sense to grow sales through your existing customers rather than constantly spending limited marketing spends on trying to win new ones.
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Posted on 8:14pm Thursday 15th Mar 2012
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Google is encouraging businesses to embrace the mobile web through the UK roll out of its GetMo application.GetMo is designed for businesses looking to create a mobile website, as well as incorporate mcommerce into their site.
The GetMo website contains best practice advice and mobile web site case studies. Ian Carrington, director of mobile advertising, Europe for Google, said, "Businesses need to get mobile in order to provide a positive user experience for their customers. At the moment, business are not keeping up with consumers."
3Mi Advantage can get your business mobile from just £250. Click here to find out how. Find out how your current site looks on mobile. click here
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Posted on 12:16pm Sunday 11th Mar 2012
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Customers pay using Mobile Payment Apps.
At 3Mi Advantage we have been recently exploring ways to make it easier for local businesses to sign up and pay for our mobile loyalty App, Appetite. We are looking for a solution for our sales team whether they are in Glasgow, Manchester or London. The mobile payment solution must be cost effective and trusted by our customers.
We don’t want to carry a hand held chip and pin device and therefore the logical approach would be to allow customers to pay through their mobile phone. We also wanted to technology to avoid late payments and improve cash flow. Solution, to look for a number of UK Mobile Payment App providers based in the UK.
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Posted on 7:52pm Sunday 29th Jan 2012
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How does it work?
QR codes, or Quick-Response codes, are 2-D barcodes that can be used to increase the interaction with your brand or company. Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the code is scanned using an App on the smartphone (e.g. Neo Reader) and the smartphone’s camera. The QR code can hold a URL which will link directly to a mobile web site.
QR code marketing is the next biggest thing in marketing and is now used by many of our most popular companies including Marks and Spencer, BP and Weight Watchers!
If you aren’t harnessing the power of QR code marketing, you could be missing new business leads and sales every month. Posted on 4:26pm Saturday 26th Nov 2011 Posted on 2:48pm Saturday 26th Nov 2011
You’ve seen QR codes. You’ve probably used them. The best ways to use QR codes are in ways that make something easier, especially on the go.
QR codes can help with conversion by allowing your customer to react in the moment. Without a QR code, you’re asking them to take an extra step: write something down, remember a web address, or to remember “that movie” poster that you saw in the mall.
Now you have no excuses. Here are 13 ways to use QR codes:
Posted on 2:20pm Saturday 26th Nov 2011
| Create the content first.
It is the common trait of a poor QR code execution, lackluster content. Often the result of pushing the medium before the message, it not only ruins your campaign, but every other QR code the consumer may come in contact with. Create the compelling content first, then, ask yourself two questions. 1) Would this content be logically accessed by a mobile phone? 2) Is the content too complex to be accessed by a simple URL?
Posted on 8:10pm Monday 29th Aug 2011
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It is easy to understand why mobile marketing is becoming so important by simply following the latest trend data. Posted on 4:52pm Monday 29th Aug 2011
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How QR codes Can Grow your Business.
What are QR codes and how can they help grow your business? This article will explain.
Quick Response codes (QR codes) and other two dimensional codes are now achieving widespread use this year – and for good reason. Smarts phone use is massively growing and consumers want immediate access to information that is relevant to them. QR codes make this possible. Posted on 6:07pm Wednesday 3rd Aug 2011
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Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.
Mobile Phone Sales overtake PC sales: Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion, and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift. Posted on 11:35am Wednesday 3rd Aug 2011
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The latest release of QRiMobile now provides direct links to Facebook and Twitter.
Many Estate Agents are now taking full advantage of social networks to promote new listings and provide greater interaction with their clients.QRiMobile helps Estate Agents to gain more followers on Facebook and Twitter. Posted on 9:07am Tuesday 2nd Aug 2011
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Having spoken to many Estate Agents in the last few months, a significant number are starting to implement QR codes – or so they think!
QR obviously stands for Quick Response. However many Estate Agents are putting QR codes on their window cards, For Sale boards and brochures without actually thinking about what experience the client who has scanned the code will actually receive.
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Posted on 1:45pm Wednesday 27th Jul 2011
Dear Estate Agent
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We would like to invite you to a 1 to 1 to explain how QR codes linked to a mobile website can grow your business and provide you with a competitive advantage.
Why now?
- The mobile internet is growing at a rate 700% faster the normal internet. Google
- 60% of time spent on a mobile phone is on the web. Google
- Nearly 40% of website visits are from mobile phones. Morgan Stanley Internet Analyst
Posted on 12:41pm Thursday 7th Jul 2011
Top UK Advertisers using QR Codes in the last 12 months
1. Debenhams
Window display.
Evening Standard Advert
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