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Posted on 8:36am Tuesday 24th Apr 2012
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What is “Voice of the customer” and how does it connect with customer loyalty? How should a business use these approached to increase the value of customer spend?
As we all face tough economic conditions, many businesses understand the importance of engagement in order to build customer loyalty. If you have heard the term “voice of the customer” but did not want ask what it really means below is simple definition.
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Posted on 9:10am Thursday 19th Apr 2012
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Today business success is not just about getting more customers, but equally important is how you retain them. Until very recently having a Website and a Facebook page would mean you were at the leading edge of engaging with your customers.
Now with the explosion of social media, smartphones and tablet PC, completely new routes to communicating with customers are available to businesses large and small. How well a business uses social media and takes advantage of the latest technology developments could mean the difference between building strong customer loyalty (and profits) or allowing your competitor to take your business!
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Posted on 6:24pm Wednesday 18th Apr 2012
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Go onto ‘Google’ and type in “Restaurant Week” and you will find Newcastle and London have recently held their own event or festival. In the USA it seems every town, large or small is now holding their own “Restaurant Week” to drive business in towns, cities or local neighbourhoods at traditionally quiet times of the year. It is obvious that a Restaurant Week provides a massive boast to restaurants marketing and revenue. |
Posted on 6:52pm Monday 16th Apr 2012
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If you have a bakery, deli or sandwich shop how often does a customer come in, buy just one item and them leave. If your business has a large amount of ‘one-off’ item purchases, to grow your sales you will need a substantial increase in new customers or implement some clever tactics to encourage customers to stay in your store a bit longer.
If you can keep your customer entertained for an extended period of time they may even buy three or four items from you every day.
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Posted on 10:25am Friday 13th Apr 2012
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How can you strengthen the connection between your café, restaurant or deli and your customers? One thought is to actually share your ‘trade secrets’ through recipes.
Not long ago “secret recipes” were hailed as part of the fundamental reason for a restaurant or cafes success. What ingredients went into a meal or how it was cooked were never shared to anyone outside of the family, fearing someone would copy it or ruin the idea that the person with the skill was irreplaceable.
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Posted on 9:40am Monday 2nd Apr 2012
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Your current PC website is optimised to fit on large screen, while a mobile optimised website considers the much smaller screen size of your mobile phone.
This means mobile websites are lighter, quicker, and more precise allowing your clients to gain the data they require speedily, with minimum scrolling and clicking.
Delivering a high quality consumer experience.
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Posted on 2:31pm Monday 26th Mar 2012
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Here are some of the common numbers around customer loyalty.
»It costs three times a much to acquire a new costumer as it does to retain one.
»It is five* times more profitable to spend your marketing on existing customers than new ones
»By regaining 5%* of your lost customers profits can increase between 30% and 80%
*source Harvard Business School
Building a growing customer loyalty base is one of the most important elements of any businesses marketing tactics, however, many business owners miss this vital element out of their strategy. If you look at the ‘life time value of the customer’ it makes sense to grow sales through your existing customers rather than constantly spending limited marketing spends on trying to win new ones.
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Posted on 11:48am Monday 26th Mar 2012
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One of the common business statistics is it is five time more profitable to spend your marketing budget on keeping your best customers than acquiring new ones. Therefore customer loyalty should be at the heart of every small businesses growth strategy.
A study from the Harvard Business review has clearly shown by gaining back only five per cent of lost customers can increase profitability by 30 to 85 per cent. When several hundred small businesses were asked what was most important to them, “keeping existing customers” came out top at (46%) followed by “getting new customers” at (26%)
Keeping customers loyal is nothing new for small businesses, however getting a more detailed understanding of how to make the most of the new digital channels has never been more important.
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Posted on 10:25am Monday 26th Mar 2012
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Can you recall the last occasion you had excellent food at your beloved restaurant? In the event the service was poor, the dinner possibly wasn’t that memorable. Just think if the service had been flawless and the food has been average, then you might consider going back.
Don’t get me wrong the quality of your food is crucial; however this is a must have and goes without saying. Unfortunately a significant number of businesses don’t recognise that the level of service is one of the strongest marketing campaigns which will increase sales and profit.
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Posted on 9:17am Friday 23rd Mar 2012 Listed under:
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Until very recently the loyalty program was the sole preserve of the big corporates. Tesco, Boots and Shell could afford the infrastructure required to operate them and the CRM and Business Intelligence software which is needed to maximise the value from the loyalty program. Today many businesses want to know how to build loyalty and create a rewards program which will win new customers.
With the advancement of the digital marketing and in particular mobile marketing loyalty programs are now available to businesses of all sizes. As with everything in life you can have a good and bad loyalty program. So what makes the best loyalty programs work for the consumer as well as the retailer or restaurant?
Whether you are considering implementing a loyatly punch card scheme or a more advanced mobile loyalty strategy, I have listed below a few things you should look for when implementing a loyalty program. I hope the list will help businesses who are just starting to think about implementing a loyalty program, or if you evaluating your current one.
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Posted on 10:24am Monday 19th Mar 2012
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Restaurants work on paper-thin margins, so when revenue takes a downturn, you require, fast inexpensive promotion strategies that increase sales and keep the profit margins at the same level. Being a restaurant proprietor it’s easy to be pushed towards a large, costly marketing campaign, but if your funds are currently limited, then you’re most likely after a more efficient method.
The other day, I was talking to a Manchester based PR consultant who has a number of clients who require copywriting for menus, newspaper advertisements and scripts for TV ads for national restaurant chains.
I thought it would be good to share some of the ideas they had for helping smaller restaurant chains who do not have the budget for big magazine, radio or TV ad campaigns
Below are the four ideas for marketing a restaurant that were suggested.
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Posted on 8:14pm Thursday 15th Mar 2012
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Google is encouraging businesses to embrace the mobile web through the UK roll out of its GetMo application.GetMo is designed for businesses looking to create a mobile website, as well as incorporate mcommerce into their site.
The GetMo website contains best practice advice and mobile web site case studies. Ian Carrington, director of mobile advertising, Europe for Google, said, "Businesses need to get mobile in order to provide a positive user experience for their customers. At the moment, business are not keeping up with consumers."
3Mi Advantage can get your business mobile from just £250. Click here to find out how. Find out how your current site looks on mobile. click here
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Posted on 7:41pm Thursday 15th Mar 2012
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Looking for new marketing ideas for your restaurant? Many restaurants have matched their wine list to their menu, but how many have tried this with beer?
With the continuing increase in food-led pubs, plus the large range of speciality beers now available, matching the food to beer may be an idea that should be explored.No matter if you are a one site operation or a mid-market chain there is a variety of beer at every price point providing a viable profit opportunity. By matching the beer with the food even higher profits can be achieved.
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Posted on 11:00am Tuesday 13th Mar 2012
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You will find there’s a change happening in today’s chaotic world of advertising – a move that is taking advertisers away from the conventional ‘shotgun’ strategy of mass advertising in the direction of a very targeted ‘rifle’ approach, where businesses can customise their information to relevant customers.
Loyalty marketing offers a highly effective way to build relationships with and market to consumers on a 1-to-1 approach. Loyalty marketing can range from a basic email database and e-zine to a fully-integrated location based rewards program. More and more business now want to know how to build loyalty. Here are a few reasons why you should concentrate on loyalty marketing for your company.
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Posted on 5:08pm Monday 12th Mar 2012
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Backlinks and Quality Content
There are several Internet Marketing techniques that will help you achieve good success with search engine rankings i.e. getting good Google positioning. A key part of SEO – Search Engine Optimization is getting quality back links. This is how to do it, without having to engage a Google Positioning Services provider.
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Posted on 12:16pm Sunday 11th Mar 2012
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Customers pay using Mobile Payment Apps.
At 3Mi Advantage we have been recently exploring ways to make it easier for local businesses to sign up and pay for our mobile loyalty App, Appetite. We are looking for a solution for our sales team whether they are in Glasgow, Manchester or London. The mobile payment solution must be cost effective and trusted by our customers.
We don’t want to carry a hand held chip and pin device and therefore the logical approach would be to allow customers to pay through their mobile phone. We also wanted to technology to avoid late payments and improve cash flow. Solution, to look for a number of UK Mobile Payment App providers based in the UK.
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Posted on 7:01pm Friday 9th Mar 2012
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What are you planning to send your mother this Mother’s Day? Chocolates? Flowers?
Sorry but don't you think this is a bit BORING! So, how many other people may be struggling to come up with a unique gift for their mum? We think mother’s day is an ideal opportunity to build your opt-in database and build a loyal customer base that come back to your business time after time. Mother’s Day is an excellent opportunity for all small and medium size businesses to
grow sales.
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Posted on 4:52pm Wednesday 7th Mar 2012
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Sounds odd, doesn’t it? However it is true, your website does not generate leads and never will do
It may capture leads, qualify leads and convert leads, but it will not actually generate the leads.
Ask yourself how somebody comes to your website. No one guesses at your web address. So somehow your website has come to their attention and decided it might be useful to check it out.
This is an important consideration. A quality website is an essential element of your lead generation strategy, but it will not work in isolation. You need to make sure you build and maintain a steady flow of prospective customers to your website. Without putting these efforts in place your web site will never generate any leads.
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Posted on 7:52pm Sunday 29th Jan 2012
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How does it work?
QR codes, or Quick-Response codes, are 2-D barcodes that can be used to increase the interaction with your brand or company. Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the code is scanned using an App on the smartphone (e.g. Neo Reader) and the smartphone’s camera. The QR code can hold a URL which will link directly to a mobile web site.
QR code marketing is the next biggest thing in marketing and is now used by many of our most popular companies including Marks and Spencer, BP and Weight Watchers!
If you aren’t harnessing the power of QR code marketing, you could be missing new business leads and sales every month. |
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